American channel Comedy Central quietly arrived in India last week airing classics like Seinfeld and Goodness Gracious Me, but the channel executives say they are planning Indian content for the local audience, reports HT City.
Writers have been assigned to write Indian content. Ferzad Palia, senior vice president and general manager, English Entertainment, confirms: "We'll make some Indian content for sure but only once we get it right. We don't want to take chances. English comedy is difficult to pull off. But we're already working on a few concepts and testing them."
From: http://ping.fm/3pfrC
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