Indian Ethnic Wears Outsmart Foreign Brands

Despite high-end foreign luxury brands bombarding the Indian market with their products, domestic retailers are pushing the ‘desi’ wear as there is an increasing demand for them, especially among women.

“There is a significant rise in demand for women’s ethnic clothing. Organised players are going slow on it, but there is a big gap between the opportunity and what is being delivered today by organised players,” Future Group Joint Managing Director Rakesh Biyani said on Tuesday.


From: http://ping.fm/oxQwO