Godrej Hints At Imminent Price Hike On Margin Pressure

Mumbai, Oct 21: With rising commodity prices putting increasing pressure on its margins, Godrej Consumer Products (GCPL) today hinted at an imminent price hike.

“I think we have to raise prices because clearly cost increases are high, and our margin are a little lower than in the previous year. So we would like to raise some prices,” Godrej Group Chairman Adi Godrej told PTI in an interaction.

On the time and the extent of the hike, Godrej said, “it is difficult to tell as of now. But overall, we expect a price hike. It may not be in one stage. In two or three stages it could be 10 percent...

“You can’t tweak the grammage too much or you can’t take too high a price increase too, otherwise it affects the consumer interest. So we do a little bit of both.”

From: http://ping.fm/apo9Y