Virtual Avatar Of G.One To Woo Digital Users

Superstar Shah Rukh Khan today launched the digital avatar of G.One, a character that he plays in his much-awaited film 'Ra.One'.

Shah Rukh had roped in UTV Indiagames to design a social game based on the film, which would serve the dual purpose of marketing the film as well as entertaining the users in the digital space.

“We are bringing in the country the first superhero social game. It has been conceptualised to ensure it reaches everyone. Gamers will also get to engage with G.One.

understand his abilities and immerse in the game and become superheroes,” he told reporters.

From: http://ping.fm/dEPWQ